14 partners are working on a European initiative, dedicated to improving media literacy across nine countries. In an age where digital media plays the most important part in our ways of understanding the world, recognizing what is fact and what is fiction, is one of the most important skills. The Media Masters project is a European initiative dedicated to improving media literacy and encouraging civic engagement across nine EU countries. By engaging schoolchildren, students, educators, and journalists, the project provides tools and experiences that sharpen critical thinking and help participants navigate today’s complex media landscape. A Practical Approach to Media Literacy Rather than relying on traditional methods alone, Media Masters offers an interactive and hands-on way to develop media literacy skills. The project introduces a multilingual board game and a mobile app, both designed to simulate real-world media challenges. Players encounter examples of fake news, misleading social media content, and common disinformation tactics, learning how to identify and analyze them in a structured and engaging way. These tools are designed to be accessible and cost-effective, ensuring they remain in use even after the project ends. Engaging Thousands Through Events and Discussions At the heart of Media Masters is a series of 42 live events across Europe, ending with a final meeting in Brussels. These gatherings will bring together over 3,000 participants, providing spaces for learning, debate, and discussion on media literacy, misinformation, and the role of media in society. The project is not just about theoretical knowledge—it is about real conversations and practical application, connecting young people with civic participation. Reaching the Younger Generation Young people are often seen as difficult to engage in civic discussions, yet they are among the most affected by digital misinformation. Media Masters is designed to meet them where they are—offering interactive, enjoyable experiences that match their interests. By incorporating gamification and live discussions, the project encourages active participation, making critical media engagement feel natural rather than forced. A Collaborative Effort The project is built on a partnership of 14 organizations from across Europe, each bringing expertise in media literacy, education, and civic engagement. The consortium emphasizes inclusivity, gender equality, and non-discrimination, ensuring diverse voices and perspectives are represented in both content and participation. Media Masters is more than just a standalone initiative—it is part of a broader effort to equip citizens with the skills to critically engage with media. By the end of the project, its findings, insights, and tools will be shared widely, helping to create a more informed society across Europe. Project partners: CESIE, Italy Cultural Foundation 1948, Cyprus Časoris, Slovenia Il Muséo Di Bambini, Italy Innovation Hive, Greece Instituto Ikigai, Spain Makerspace, Croatia Pistes Solidaires, France Sofia University “St. Kliment Ohridski”, Faculty of Journalism and Mass Communication, Bulgaria University of Maribor, Faculty of Electrical Engineering and Computer Science, Slovenia VoxEurope, France YouNet, Italy For more information on the project’s activities, upcoming events, and how you can get involved, stay connected through our website.